Lynda - designing a logo for a media company


Lynda - designing a logo for a media company
Lynda - Designing a Logo for a Media Company
Duration: 53m 51s | Video: AVC (.FLV) 1280x720 15fps | Audio: AAC 48KHz 2ch | 167 Mb
Genre: eLearning | Level: Intermediate | Language: English
In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.
Topics include:
Understanding what makes a good logo
Assessing the scope of the job and your clients needs
Developing ideas in Illustrator
Presenting concepts to clients
Creating print- and screen-ready logos

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